GANESHPARV DJ SONG DISPLAY PHOTOS AND USEFULL FILE

Before moving on first understand a difference lets discuss that who are mutual fund distributor and investment advisor is?

Investment Advisor- A Investment Advisor is an individual or group who give financing and investment advice. Even manages securities analysis in return for a fee, whether by direct administration of client assets or by written publications. If he has sufficient assets to be enrolled with the SEC is recognised as a Registered Investment Advisor or RIA. Investment Advisors are also known as "Financial Advisors". He/she do an evaluation of the investor's assets, liabilities, income and expenses and advise investment plan.

Mutual Fund Distributor - They be person or entity facilitating in buying and selling of MF units to the investors. They earn income in the form of commission for bringing leads(investors) for investing in MF schemes. He/she is expected to know the investor's situation, risk profile and suggest suitable investment plan to meet the investor's demands.

Getting a commission never means that a Mutual Fund distributor is allowed to trade the MF scheme to the investors just to get a commission. Well, the regulations are very severe in this respect.

Now let's discuss 8 points which help in differentiating between a Mutual fund distributor from Investment Advisor.

Paying mode for advice

We all know that mutual fund distributor is enrolled with AMFI, they are usually the executors of your investments. The investor asks the mutual fund distributor to buy/sell MF plans for them. From doing so the AMC gives commission to the MFD. To avoid mis-selling of MF plans the SEBI has directed AMCs. To pay only trail commission by utilising the trail-only model. Also, not to give any upfront commissions or upfronting of any trail commissions straight or secondhand. Even the contests or sponsorships would be recognised as an upfront payment. These investment advisors normally charge a fee rather than get commissions from AMC. So with this change in the industry investors.

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